The definition of good quality SEO content is constantly changing in line with Google algorithm updates that aim to give users a unified, accessible, and high-quality search experience. This means that even content marketers that are at the top of their game today may lose their grip if they fail to keep up with the changing trends. Your site can only rise through the SERPs if your content complements Google’s mission to create superior user experiences. ROI Mantra is a content marketing agency in Delhi, NCR that employs proven up-to-date tactics to help players in different industries stay ahead of the pack.
Let’s take a closer look at some of the important attributes of good SEO content in 2021.
Attributes of Good SEO Content
Well-Researched Keywords
Good content uses well-researched keywords in the right quantity – not too many or too few. Some of the best practices for keyword use include:
- Searching keywords before use to see whether or not similar topics come up.
- Hunting for long-tail keywords that flew over your competitors’ heads.
- Taking advantage of answers and synonyms as well as grouping content around topics as opposed to individual terms.
Local Optimization
Local optimization is especially important for businesses with a brick-and-mortar store. This can be attained through use of geographical keywords across the site and you could also try covering local events to boost local recognition of your business.
Use of Topic Clusters
Expertise in specific topics now delivers more juice when compared to individual blogs or use of keywords. This can be attained through the use of topic clusters, which are lengthy authoritative pieces to which smaller and more focused articles can link back.
Writing around Featured Snippets
According to Google, Featured Snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. Google determines pages that are ideal to feature as snippets.
Best practices when writing around Featured Snippets include:
- Highlighting points or steps in the headings.
- Give precise answers that occupy a prominent place on the page.
Adhering to EAT & YMYL Quality Guidelines
Evaluators rank sites according to EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life). To rank favorably, it is important to adhere to EAT guidelines when writing content that can potentially impact a person’s health, wealth, happiness, or safety.
Yearly Updates
Content goes stale with time after going live. This may mean being irrelevant, outdated, or factually incorrect. Good content is updated at least once every year to make sure it stays fresh.
Need Expert Help? Consult Us Today!
It is important to meet quality guidelines whether you are doing everything in-house or partnering with a content writing company. When looking for content market services, go with an agency that has a proven record of delivering top-shelf content that aligns with client objectives and all the important quality guidelines. ROI Mantra Content Marketing Agency in Delhi, NCR is your trusted partner when looking to settle for nothing but the best in the business. Talk to our team of seasoned SEO practitioners at +91-120-466-3004 or email info@roimantra.com. You can also fill out our contact form.