Online advertising has taken the world of commerce by storm, and the impact will only grow with time. According to Statista, in 2020, the global digital advertising spend was an estimated US$378.16 billion, and the figure is expected to reach a whopping US$645.8 billion by 2024. Under the PPC model, advertisers can publish ads on search engines, social media platforms, and third-party websites, and pay a charge every time a user clicks on an ad. PPC ads, besides being easy to track and manage, allow precise targeting, allowing you to drive optimum ROI from your ad spend. To help you make the most out of PPC advertising, we explore the different types of PPC models you can deploy this year.
1. Search Ads
Search ads are the most popular PPC advertising model. These PPC advertisements are displayed at the top and bottom of Google’s organic search results. While these ads are labeled as “ad” to signify that they are sponsored content, they provide instant visibility to your brand in front of potential customers. If you want to create and run a Google search ad, you can do so using the Google Ads management tool. In case you are unaware of how it works, you may want to seek help from professionals who offer search advertising services.
2. Display Ads
Display advertisements are generally found on Google’s partner websites. These ads usually incorporate a banner comprising both text and visuals. This advertising model lets you target specific categories of people, who you believe might be interested in your product or service, based on the website they are browsing, which is a clear indicator of their areas of interest. You can select a specific target market or focus on people who have visited websites that are similar to yours. You may want to opt for display advertising services if you are interested in increasing brand awareness and generating leads of people interested in the products or services you offer.
3. Mobile Ads
Statista reports that there were 6.37 billion smartphone users in the world in 2021. Given the potential the number holds, companies are adopting mobile advertising strategies to reach their target audience on a wider scale. Mobile advertising, as the name suggests, is a collective term for any sort of advertising that appears on mobile devices. Besides leveraging traditional mediums such as SMS ads, businesses can now present their value proposition on mobile devices through much more engaging banner ads hosted on relevant third-party apps. Here are some of the most common types of mobile ads you can utilize:
- Push notifications
- Image text ads
- Banner ads
- Click-to-download ads
- Click-to-call ads
- Click-to-message ads
If you are unsure of where to start, consider consulting any top mobile advertising company in India.
4. E-Commerce Ads
The objectives of e-commerce advertising can range from increasing brand awareness to driving sales. To drive the maximum possible returns, your ad approach should continually be tested, tracked, and optimized. Any marketing approach that works for one e-commerce company may not necessarily work the same for another. Before you go ahead, it’s crucial to evaluate your objectives and track your return on investment (ROI) across all channels. Working with digital marketing experts with rich experience in handling and executing e-commerce advertising in India will help ensure you get optimum returns from your e-commerce ad campaign.
Final Words
Pay-per-click advertising can be a highly effective approach to reach precisely targeted audiences. When you strike the balance with PPC and have your advertising strategy optimized, it can provide a great return on your investment. Achieving optimum returns, however, calls for some deep domain expertise. That is where we, ROI Mantra, can help. One of India’s few ‘Google All-Stars’ awarded agencies, we are a full-service marketing and advertising powerhouse, with a strong reputation for delivering data-driven PPC services in Delhi, and across the world. To discuss your requirements or learn more about our capabilities, call us at +91-84480-78585 or drop an email at info@roimantra.com.