Google recently rolled out its new helpful content update, which emphasizes on creating content for people rather than search engines. Based on this notion, websites will be devalued in SEO rankings if the Google algorithms find the content not to the point or off the topic. Simply creating content can’t ensure a high volume of...Read More

The e-commerce industry is evolving at a remarkable pace, and as a result, the practices that would have helped you rank high on the search engines some time ago may not work anymore. Although that doesn’t mean you should rethink your e-commerce strategy from scratch, it is important to stay updated with the changes in...Read More

Search engine optimization (SEO) can be the gamechanger for a website or it can spell doom. While adopting the right SEO practices can help improve your web rankings and traffic and build authority, a slight mistake can lead to grave consequences. Treading on the wrong side of SEO best practices can not only hamper your...Read More

Online advertising has disrupted the way businesses connect with customers, taking the lion’s share away from traditional avenues such as electronic, radio and print media, while providing businesses with more cost-effective and affordable channels to engage, inspire and convert potential customers. That said, the world of online advertising is not all bells and whistles; according...Read More