Every modern business knows the significance of having high website ranking on Google and other search engines, as a result of which, many of them end up making huge investments in SEO, either by setting up an in-house team or bringing in an agency offering search optimization services. The outcomes, however, often fall short of the expectations, and many a time, don’t produce any results at all, and the reason is generally outdated SEO practices. The field of SEO is constantly evolving and unless you are on your toes, it is really easy to miss out on vital, and sometimes even fundamental changes.
In this article, we list some such SEO mistakes. Read on.
Matching Exact Search Phrases
Google has released hundreds of updates since its inception, and the point in time when “exact phrase match” used to matter is behind us by at least a couple of decades. Many SEO companies in Delhi and other places, however, still lay quite a bit of emphasis on having exact phrase match in content creation, which generally does more harm than good. On one hand, it hurts the technical integrity of the content; on the other, it may even completely distort the intended messaging. It is, therefore, advisable to have a “natural” inclusion of the target keywords, in whatever arrangement possible, and not focus on the done and dusted “exact phrase match” fundamental.
Related Blog: Mobile SEO Issues to Avoid in 2021
Buying Backlinks
It was probably the dawn of the 21st century when Google made its views absolutely clear about “paid links”. While the search engine has nothing against paid inclusions and sponsored features, it has issued several warnings against using paid links. According to Google, most of the websites that sell paid links actually do not enhance your website’s ranking in any way. If anything, they may get your website blacklisted, which is generally a one way street, where redemption – though possible – is extremely difficult to say the least. It is, therefore, imperative to stick to organic link creation practices followed by top SEO services companies.
Ignoring Social Media
Social media has emerged as the next big thing in the world of marketing, and the user base is simply growing by the day. This presents an incredible opportunity for SEO services agencies and professionals to leverage the medium to augment the outcome of their SEO efforts. All notable activities and changes to the organization or its products or services should be amplified using media, and the same can be done for internal developments. In short, anything on social media that can bring traffic to your website should be a part of your overall marketing strategy.
The Last Word
SEO is a constantly changing field that requires you to keep your eye open for all changes to the ecosystem. If that sounds too much of a trouble, the best way is to bring in a competent SEO services agency with proven competence in the domain. An agency such as ROI Mantra. Since inception, we have adhered to only the most ethical SEO practices, delivering unparalleled and “sustainable” results to our clients. If you are looking for an SEO services agency in Delhi/NCR that can deliver true bang for your buck, the search ends here. To learn more about our SEO services and other capabilities, fill out our contact form or simply call at (+91) 7428826632, you can also write to us at info@roimantra.in