The e-commerce industry is evolving at a remarkable pace, and as a result, the practices that would have helped you rank high on the search engines some time ago may not work anymore. Although that doesn’t mean you should rethink your e-commerce strategy from scratch, it is important to stay updated with the changes in the domain. That’s why it is advisable to work with an expert agency offering ecommerce SEO services. Before you start investing in ecommerce services in India, it is important to be aware of the best practices for achieving optimum returns from your online, which we have recovered in this article. Let’s get started!
1. Use appropriate title tags
Irrespective of the eCommerce vertical you are operating in, it is essential to create and use unique title tags for all pages of your website, and try to include the exact terms for which users search. Also, make sure that when users click on your links, they should land on specific web pages that include the actual products/services claimed by the link. If you are not sure what your title tag should look like, here is one of the many formats:
“Primary Keyword, Secondary Keyword | Your Brand’s Name”
Remember, using relevant, accurate and unique title tags can go a long way in increasing your website’s visibility and traffic.
2. Resolve 4XX errors with 301 redirects
The aim of your eCommerce SEO strategy should be to minimize any chances of a negative user experience. Any guesses, what’s the leading cause of negative user experience? It’s errors such as “Error 404 – Page not found.” If you don’t know already, 404 errors generally occur when you change your website’s permalink, remove content from the page, or when your site is linked to another website with an incorrect or misspelled link. You can resolve such errors on your website simply using a 301 redirect. A 301 redirect is often the ideal method for implementing redirects on your website. In case a visitor searches for your website’s old URL, a 301 redirect automatically redirects the user to your website’s new URL.
3. Include keywords wherever applicable
In eCommerce SEO, it all boils down to keyword research and usage. Without relevant keywords in your SEO stack, the chances of your website ranking high on search engines are grim. That’s because search engine crawlers cannot understand what your website is all about, if you don’t use appropriate keywords. It is, therefore, imperative to incorporate keywords wherever possible. That said, it is important that you don’t overdo it. To ensure you are using keywords optimally, it is advisable to hire an eCommerce SEO services provider to maintain the perfect balance of keywords on your website.
4. Optimize image file names and alt text
If you don’t know already, ‘alt text’ allows Google to understand the context of the images on your website. It is responsible for enabling search engines to figure out the relation between your content and images. Avoid default image names and instead, use keywords as a part of your alt text, as it would ensure that your images also rank on search engines, and would add to the overall heigence of the website, which is another attribute deemed highly by search crawlers.
The Final Word
By now, we believe you have got to know some of the ways to improve your site ranking. However, it is also crucial to have an expert by your side. When looking for eCommerce SEO services in Delhi, look no further than ROI Mantra. We are a digital marketing powerhouse with proven expertise in eCommerce SEO. To learn more about our eCommerce SEO services and how we can help position you at the helm of the digital revolution, contact us for a free, no-obligation consultation today. Simply call +91-84480-78585 or email at info@roimantra.com.